Smart home accessory maker Ring just revealed a limited edition video doorbell encrusted in jewels. It is based on the Ring Video Doorbell Elite, a flush designed doorbell which would normally cost £449.
But, this very limited-edition Ring Elite Crown Jewel comes with 2,077 sapphires and 40 diamonds set into an 18-karat gold faceplate, all made by Bijan Jewelry. So, its price tag has been bumped up to $100,000.
There are only 10 units made of the Elite Crown Jewel and they’re being sold at the Selfridges on Oxford Street, which is a UK-based chain of department stores.
This isn’t just a matter of prestige however, because the proceeds from the sale of this doorbell, will be going to charities to help reduce crime in the UK.