Madonna’s Material Girl Collection
Macy’s announced that the new Material Girl Collection, designed by Madonna in collaboration with her daughter Lourdes known as Lola, launches on Tuesday, Aug. 3, exclusively in 200 Macy’s stores across the country and on macys.com. Lourdes, who has worked in the wardrobe department on two of her mother’s tours, is developing a unique personal style, influenced, of course, by her mother. From Desperately Seeking Susan-inspired fingerless gloves to chains and crosses that could be straight out of Like a Virgin. To kick off the campaign, Madonna has gone with Gossip Girl star and singer Taylor Momsen.
To celebrate the launch of Material Girl on Aug. 3rd, Taylor Momsen will make a special appearance at Macy’s Herald Square in New York City from 5 to 7 p.m. Lucky consumers and fans will be able to watch Momsen in a live acoustic performance in the juniors department on the 4th floor followed by a photo opportunity with a $50 Material Girl purchase. The first 200 customers to line up at six Macy’s locations will receive a free bandeau top from the Material Girl collection and a $10 Macy’s gift card to shop the collection that day
Customers who shop first will enjoy special giveaways and a chance to win Madonna-autographed tees at this stores:
MACY’S DADELAND, 7303 S.W. 88TH ST, MIAMI, FL 33156, 305-662-3400
MACY’S GLENDALE, 2100 GLENDALE GALLERIA, GLENDALE, CA 91210, 818-240-8411
MACY’S HERALD SQUARE, 151 W. 34TH STREET, NEW YORK, NY 10001, 212-695-4400
MACY’S STATE STREET, 111 NORTH STATE STREET, CHICAGO, IL 60602, 312-781-1000
MACY’S UNION SQUARE, 170 O’FARRELL ST, SAN FRANCISCO, CA 94102, 415-397-3333
MACY’S SOUTH COAST PLAZA, 3333 BEAR ST, COSTA MESA, CA 92626, 714-708-3333
Madonna’s Material Girl Collection
Madonna’s Material Girl Collection
