Lotus Launch New Luxury Lifestyle Brand – Lotus Originals
Lotus Originals – New Luxury Lifestyle Brand
February 2011 will mark the launch of new luxury lifestyle brand, Lotus Originals. The company’s motor racing and sports car heritage were used as inspiration for the collection, with tire tread patterns, vintage Lotus logos, racing stripes, car silhouettes and numbers relating to the dates of famous Lotus racing victories of the 1960s and 70s appearing on certain items.
The highlight of the new line up will be cashmere sweaters and hand-treated leather jackets inspired by the 1970s drivers’ suit and accessories like calfskin gloves. The clothing collection is accompanied by a range of Lotus Originals lifestyle accessories. Hand-crafted luggage is available in sumptuous tan leather or lightweight canvas and calfskin leather driving gloves in tan, black, Lotus green and bright yellow are the ultimate driver’s indulgence.
The products will be officially launched in February 2011, coinciding with the London Fashion Week. The Lotus Originals collection will be launched online on January 29, with a flagship retail store set to open in London by the end of the year.