Porsche Design, in collaboration with RIM (Research In Motion) announced launching new Porsche Design P’9981 smartphone from BlackBerry that delivers engineered luxury and performance. The Porsche Design P’9981 was previously known by its code name, the BlackBerry Knight, and the device replaces RIM’s BlackBerry Bold 9900’s soft and subtle curves with more straight lines and angles.
This collaboration stems from the shared belief that form equals function, said Todd Wood, SVP for Industrial Design, Research In Motion. The Porsche Design P’9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry.
The Porsche Design P’9981 smartphone from BlackBerry features a real Porsche styling with a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard and crystal clear touch display. It comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P’9981 smartphone user.
Since 1972 Porsche Design has presented milestone products with iconic style, and the P’9981 smartphone from BlackBerry will be our next landmark, said Dr. Juergen Gessler, CEO Porsche Design Group. The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment.
The P’9981 is built with a 1.2GHz processor, HD video recording, 24bit high resolution graphics and advanced sensors to enable new augmented reality applications. It will come with 8GB of on-board memory and expandable to up to 40GB with a micro SDcard. The phone is NFC enabled and has BlackBerry 7 OS on board and the company’s new liquid graphics display.
The Porsche Design P’9981 smartphone from BlackBerry will be available from Porsche Design stores later this year. Pricing information is not yet announced, but the device is anticipated to cost over $2,000.
