Following success of 1 Million Fragrance with 23 million bottles sold since its launch in July 2008 , and its successor Lady Million with 5 million bottles sold just eight months after its launch in early March 2011, Paco Rabanne is launching 1 Million Intense. This new stronger version of infamous masculine fragrance with glittery shine of gold from 2008 is announced as the embodiment of extravagance.
1 Million Intense, The new fragrance for men by Paco Rabanne
Intensified version of the original 1 Million has top notes of blood mandarin, cardamom, black pepper and saffron. Rose absolute, neroli and cinnamon form the perfume’s heart. The base is made up of white leather, orris root, patchouli and sandalwood.
The same faces, Dree Hemingway and Matt Gordon who were stars for Lady Million and 1 Million will be in the new commercial for 1 Million Intense! The shots by Nathaniel Goldberg and the black and white video by Paul Gore were inspired by iconic Hollywood imagery, especially “Goldfinger.”
1 Million Intense by Paco Rabanne will be available from March 1. Prices start at €56 ($75) for a 50 ml. We’ll see if this new fragrance will manage to repeat the glory of its predecessors.