American rapper 50 Cent has been known as a man who is the challenge to deal with various business endeavors outside of the hip-hop world. His latest move is his own brand of Champagne Le Chemin du Roi with a gold-plated cross on every bottle.
Le Chemin du Roi is French for “The King’s Path”, and its mantra is centered around success.
Its Instagram account @lecheminduroi states, “We take great pride in delivering a flawless taste of victory with a 14 karat rose gold-plated cross of the king on every bottle.”
The bubbly is produced by Champagne Castelnau and distributed by Southern Wine & Spirits. Le Chemin du Roi is likely blended into a cuvée from press houses within this cooperative. It is then aged for 4 years.
His Instagram feed also states that the Champagne is “for winners only” and that it is “the new wave”.
The champagne inhabits a luxury appeal with the retail price set at $350.