Graff Diamonds unveiled ‘Hallucination’ – currently the most expensive watch in the world with a price tag of $55 million. The result of thousands of hours of work by a team of designers, gemologists and master craftsmen is candy-colored watch set with 110 carats of rare coloured diamonds. “The Graff Hallucination is a sculptural masterpiece; a celebration of the miracle of colored diamonds,” Laurence Graff, chairman of Graff Diamonds said in a statement. “For many years I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. The Hallucination has made my diamond dream a reality.”
Graff Diamonds was founded in London in 1960 by Laurence Graff. Mr Graff was awarded at OBE in 2013 for services to jewellery. Graff Diamonds has outlets across the world, including in the United States, Russia, South Africa, China and Japan.