10kg of Petrossian’s Tzar Imperial caviar, worth around €100,000 ($136,000) might sound ridiculous if compare with this special caviar worth £73,000 (about $112,600) per kilo. This world’s most expensive food is the brand-new caviar, invented by fish farmer Walter Gruell, 51, and his son Patrick, 25. The powdery caviar, called Strottarga Bianco is made from rare albino fish eggs and laced with 22-carat gold. Because this caviar uses five kilos of white caviar, which is then dehydrated to make one kilo of the gold mixture, it would cost at least £200,000 for the same amount.
In order to give people a taste of what they have on offer, however, the producers are currently offering it at the discount price of £73,000 to selected customers.
Patrick said: ‘It is certainly not a product for everyone, but there is definitely a market for extremely exclusive products especially when they are something new.’
Strottarga Bianco will be served to royalty and the super rich of the world in restaurants from Monaco to Dubai.