Absolut Elyx – Luxury For Charity

The Absolut Elyx House

Making its exclusive debut in New York City earlier this year, Absolut’s new luxury vodka Elyx has launched The Absolut Elyx House – a first-of-its-kind brand home in the heart of New York. Now, Absolut Elyx announced a five-year charity partnership with Water for People, the organization which helps bring clean water and technology to poor and remote areas in Africa, Central America and elsewhere with the goal of long-term sustainability.

The Absolut Elyx House
The Absolut Elyx House

To promote campaign for new Vodka and new partnership for charity, Absolut Elyx and Water For People have released a video starring and directed by Portlandia’s Fred Armisen.
With the aid of a number celebrities including actors Miles Teller, Tracee Ellis Ross, Taylor Kitsch, Chloe Sevigny, Alia Shawkat, Paul Scheer and more, the video underlines the vodka brand’s commitment to the cause. For each bottle of vodka sold, Elyx will contribute the funds needed to provide access to a week of safe water (140 liters).

The Absolut Elyx House
The Absolut Elyx House

For each of the brand’s copper pineapple vessels sold, the company will provide access to one month of water (560 liters).
In addition to seed money and activations, the brand also sells its copper pineapples from a pop-up trucks, in front of New York’s boutique.

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.


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