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Absolut Mix Limited Edition Bottle

Absolut Mix Limited Edition Bottle

Absolut wants to stir things up with the launch of Absolut Mix, the latest of the brand’s acclaimed series of limited edition bottles. Inspired by the six colors of the LGBT Pride flag, the design’s semi-transparent triangles allow the bottle’s colors to overlap in distinct ways when viewed from different angles. This intersecting effect symbolizes the connection that is created when various unique individuals mix together.

Absolut Mix Limited Edition Bottle
Absolut Mix Limited Edition Bottle

According to Absolut’s senior brand manager, Rick Bennett-Baggs: “Absolut believes that when different minds come together, they are enriched by one another. It is this belief that drives the brand’s passion for self-expression, to create a world where people are free to be true to themselves and connect with others without judgment or prejudice.
To celebrate the launch of Absolut Mix, Absolut have partnered with lots of creatives from the world of art, music, fashion and nightlife, to customise a bottle, with each being auctioned to raise money for equality charity Stonewall.

Absolut Mix Limited Edition Bottle
Absolut Mix Limited Edition Bottle

Also, to support the launch of this limited edition, the brand has developed Absolut Mixr, a web-app that aims to inspire #AbsolutNights at home, allowing people and music to mix together in new ways. Created in collaboration with Spotify, Absolut Mixr allows a group of friends to connect their Spotify accounts together, automatically mixing-up playlists for any occasion, based on everyone’s favorite tunes. To try it, visit Absolut.com/mixr.

Absolut Mix Limited Edition Bottle
Absolut Mix Limited Edition Bottle

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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