Following last year’s success of Absolut Unique – exclusive line of 4 million bottles, each of them different from all the rest, the Swedish vodka brand, is gearing up to launch the same concept for this year. Absolut Originality is the new elegant limited collection which also features 4 million individually designed bottles, to truly celebrate the creativity and quality of the brand, while reaffirming the Absolut cobalt blue colour. The new design of the bottle is inspired by traditional Swedish glass crafts, where a drop of cobalt blue is infused into the glass, which is uncontrolled and therefore different each time. The cobalt is added just as the molten glass goes into the mould at 1100°C, when it is nvisible, but as the glass cools off, a beautiful and unique blue infusion appears inside the glass of each bottle and each time of 4 million in an original way.
“This limited edition celebrates the original thinking that has always been part of ABSOLUT’s heritage and pays tribute to the world’s most iconic vodka. The streak of cobalt forms a sophisticated contrast to the crystal clear glass and the blue colour makes each bottle unmistakably ABSOLUT,” said Adam Boita, Marketing Controller, Pernod Ricard UK.