Absolut has launched its most luxury version of vodka – Crystal Pinstripe Bottle, that was introduced exclusively in Stockholm Arlanda Airport on 6 September by Pernod Ricard Travel Retail. Inspired by the Savile Row pinstripe suit, the bottle has been designed by Swedish designer duo Skogsberg & Smart, and hand-blown, hand-cut and hand-engraved in crystal by craftsmen at the Reijmyre glassworks in the Östergötland region in southern Sweden.
We’ve been inspired by Savile Row both in the sharp, simple yet sophisticated elegance of the design and in the uncompromising attitude to quality and handicraft, where each garment is tailored individually to measure, just like our bottles, said Magnus Skogsberg of Skogsberg & Smart.
The bottle is presented in a treasure chest case, clad in a classic pinstripe fabric, complete with two crystal tumblers. Limited to just 800 pieces, each bottle is numbered and signed by the master cutter after inspection and approval. Absolut is also offering a Pinstripe black bottle in a limited edition run of just 10 bottles, making it the most exclusive version ever of Absolut.
The Absolut Vodka Crystal Pinstripe Bottle is a unique project for our brand in that it represents a number of our most important brand values premiumness, superior quality, innovation, our proud Swedish handicraft heritage and also the crystal clear purity which has always been a fundamental asset of our ABSOLUT brand image, says Anders Olsson, Director of The Absolut Company Global Travel Retail. The collaboration with designers Skogsberg&Smart and the craftsmen at Reijmyre glassworks is yet another exciting and innovative venture in our proud tradition of creative partnerships that started back in 1985, with the groundbreaking ABSOLUT WARHOL campaign.