Adidas is joining a growing list of companies taking green initiatives. The world’s No. 2 sporting goods company behind Nike Inc., has introduced a program called Sport Infinity, which is said to create “a new breed of sporting goods that will never be thrown away,” according to the company. Instead, soccer players will be able to constantly reimagine and recycle their dream products using an inexhaustible 3-D super-material.
Every gram of sportswear, including the boots of Leo Messi, will be broken down and remolded in a waste-free, adhesive-free process that gives consumers more personalization than ever before.
“I am proud that Adidas is working to make sure that all of their boots, including mine, are being made in a way that protects the environment. For me, this is the future of football,” Messi said. Sport Infinity is a research project helmed by Adidas and funded by the European Commission. It will last for three years, at which point Adidas hopes to have a commercial product ready.