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Adidas Sport Infinity – Soccer Cleat Recycling Program

Adidas Sport Infinity - Soccer Cleat Recycling Program

Adidas is joining a growing list of companies taking green initiatives. The world’s No. 2 sporting goods company behind Nike Inc., has introduced a program called Sport Infinity, which is said to create “a new breed of sporting goods that will never be thrown away,” according to the company. Instead, soccer players will be able to constantly reimagine and recycle their dream products using an inexhaustible 3-D super-material.

Adidas Sport Infinity - Soccer Cleat Recycling Program
Adidas Sport Infinity – Soccer Cleat Recycling Program

Every gram of sportswear, including the boots of Leo Messi, will be broken down and remolded in a waste-free, adhesive-free process that gives consumers more personalization than ever before.
“I am proud that Adidas is working to make sure that all of their boots, including mine, are being made in a way that protects the environment. For me, this is the future of football,” Messi said. Sport Infinity is a research project helmed by Adidas and funded by the European Commission. It will last for three years, at which point Adidas hopes to have a commercial product ready.

Adidas Sport Infinity - Soccer Cleat Recycling Program
Adidas Sport Infinity – Soccer Cleat Recycling Program

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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