The city of Amsterdam celebrates the 400th anniversary of its canal district and for that occasion releases a set of designed bottles – Amsterdam Canal Aqua. This unique souvenir was created by Iris Worldwide and include four different bottles, each filled with water that is taken from the most recognizable Prinsengracht, Keizersgracht, Herengracht and Singel canals. Labels on the back of the bottle tell a tale about the construction of each canal. There’s also a QR code that, when scanned, shows where exactly the water in the bottle has been taken from.
“The project was inspired by the 400-year anniversary of the canals,” said Glenn Doherty, an Art Director and Designer from Iris’ Amsterdam office.
Built in the early 17th century, the famous canal district of Amsterdam has become an UNESCO World Heritage Site in 2010.
20 bottles have been produced in the first edition, and more are expected to be made in short order. Priced at €50 ($69) per bottle, Amsterdam Canal Aqua is available at selected stores in Amsterdam.