The Salón Internacional Alta Relojeria (SIAR) which debuted in Mexico in 2007 is the most important show in Latin America for exhibiting, promoting and selling fine timepieces in the region. And now, SIAR is a gateway to the major markets of Central and South America. After making a splash at the 2014 show, Arnold & Son was back in Mexico City last week to showcase its complete collection.
The SIAR was held at the Mexico City St. Regis Hotel from 20 to 22 October 2015. The ninth edition of this premium international event attracted 36 of the world’s biggest brands, among them Arnold & Son. The “must‐attend” show attracts thousands of Central and South American watch aficionados with a penchant for Swiss watches as well as several hundred media representatives.
After taking the coveted award for “Best Ascending Brand” in 2014, Arnold & Son this week presented its entire collection of outstanding timepieces at SIAR 2015, among them the Time Pyramid guilloché. Visitors to the show, who tend to be passionately interested in traditional craftsmanship, were impressed by the high standard of watchmaking as well as the depth and breadth of the company’s range.