One of the world’s best carmakers, Aston Martin will celebrate its 100th anniversary in 2013 with a series of exclusive events and commemorations across UK. The centenary festivities will also celebrate longstanding association with the James Bond movies, culminating in the latest, Skyfall, in which Daniel Craig as 007 drives a classic Aston Martin DB5.
A commemorative plaque will be revealed at Henniker Mews in Chelsea, the original home of Aston Martin where the oldest surviving Aston Martin A3 and a new Vanquish, will be on display for shooting. The centerpiece of the celebrations will be a week-long festival which is set to take place from July 15 – July 21, next year in Aston Martin’s headquarters in Gaydon, where owners and enthusiasts of the brand, will have the chance to tour the factory, attend design classes, and driving tours.
The week will culminate in a 1,000-guest Birthday Party on Saturday, July 20th in central London and a spectacular Centenary Concours event in Kensington Gardens, on Sunday July 21st, where 100 iconic Aston Martin will be represented and more than 1,000 will assemble at the meeting. It will be the largest gathering in the history of the Aston Martin factory.
A few selected drivers will have unusual luck to celebrate on centenary through James Bond-themed route around England and Wales taking in a number of the iconic Bond film locations, a drive through the Highlands and Islands of Scotland and a rally through six European countries in six days. In America, the Pebble Beach centenary drive programme offers an opportunity to visit some of California’s most scenic regions before spending the weekend at the legendary Pebble Beach Concours d’Elegance.
For its first century of business, Aston Martin has created a special centenary logo: a dynamic spiralling design derived from the nautilus shell, one of the most perfectly proportioned and mathematically precise objects found in nature. Ninety nine points arranged in an elegant helix spiral out from the Aston Martin logo and culminate in a red ‘100’ to mark the celebration year. Designed logo indicates movement to future, but also the recognition of long-standing and highly successful past.