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Aston Martin Opened Its Very First Brand Experience Boutique

Aston Martin Opened Its Very First Brand Experience Boutique

On September 1st, Aston Martin opened its first brand experience boutique in the heart of London’s Mayfair district. Located in one of the capital’s most sought-after streets ‘Aston Martin at No. 8 Dover Street’ is an intersection of the company’s products, experiences and brand collaborations. No. 8 Dover Street will also be a destination for design master classes, art exhibitions, dinner series and other exclusive events. No. 8 Dover Street is an expression of the British marque’s Art of Living by Aston Martin concept, a carefully chosen portfolio of the finest artisan products and truly bespoke experiences that embody the Aston Martin spirit.

Aston Martin Opened Its Very First Brand Experience Boutique
Aston Martin Opened Its Very First Brand Experience Boutique

The new boutique – where the exterior sign reads ‘Aston Martin Est 1913’ in celebration of the company’s rich heritage – is the ultimate Aston Martin destination where admirers of the brand and people who enjoy elegance and exclusivity can discover new trends in art and design and be inspired by the products on display.
The warm and inviting environment features modern design and the very best artisan craftsmanship such as a bespoke mosaic floor, handcrafted from European oak. The unique floor follows a Nautilus shell design, starting in the centre of the showroom with a brass plaque proudly displaying the famous Aston Martin wings and circling out to the edge of the room where it flows seamlessly to tailor-made oak cabinets.
The Nautilus design is mirrored on the ceiling with a “Starry Night’ light installation which highlights the sleek, elegant lines of the Aston Martin sports car on display creating a ‘dream’ light effect. The lights give No. 8 Dover Street a multidimensional character, which can be adapted to suit the art or products on display and the wide range of events that the space will host.
The walls are adorned with pieces from London-based artists Vezzini & Chen whose work is a stylish marriage of hand carved ceramics and blown glass. A stunning Letv 120” 4K Ultra HD, LED-LCD TV screen, one of the largest in Europe, provides the perfect way for guests to explore rich content created by Aston Martin and its partners.
A Q by Aston Martin specification area allows clients to originate a unique Aston Martin sports car or an AM37 speedboat, creating an elegant and exclusively personal result.

Aston Martin Opened Its Very First Brand Experience Boutique
Aston Martin Opened Its Very First Brand Experience Boutique

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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