Aston Martin is planning on expanding their customization services, allowing clients to build individual cars from scratch. Speaking with AutoExpress at 2010 Geneva Motor Show, Aston Martin design director Marek Reichman revealed that he would like to lift the bar when it comes to the personalization of cars.
He hopes to form a team of engineers and designers, mostly those who work on the largely hand-crafted One-77 supercar that would build any model a customer could ever dream of. The customization would include everything from just sprucing up interiors to completely re-bodied cars sitting on Aston Martin mechanicals.
The One-77 is a prime example of what’s possible. The car isn’t built on a production line but rather it sits stationary so that anything can be changed at will, repeatedly, until the final product meets the client’s wishes.
Marek said of the supercar: It is built around a stationary chassis, not while it moves along a production line. This means that if we need to, we can swap shapes, interiors, engines or wheels without destroying the production process. It offers us infinite possibilities.
Aston Martin fans who have always dreamed of getting their very own personalized Aston Martin’s will surely be overjoyed with this news.