The watch brand has stepped back in time to shine a new light on its past achievements…
Audemar Piguet brand turned to the past to make what seems like a promising step forward for us. After unveiling the first new line of watches last year, after decades of receiving mixed reviews, the brand has returned to its roots and dug a model from its archives, well worth reviving.
New Remaster 01, based on the 1943 chronograph they found in their archives, was originally created to celebrate the opening of a new museum in Le Brasus, Switzerland, designed by Bjarke Ingels. The opening of the museum was postponed until June, and then when it was finally opened, the original Chronograph of the forties would be available for study to all those who failed to get their hands on the new limited edition model.
“We wanted to do something completely different,” said Michael Friedman, director of complications for the Audemars Piguet brand. “We wanted to create a historical reissue because we don’t create watches today, as we have done in the past.
We used the design and aesthetics of the 1940s chronograph and modernized it for today. ” Aesthetically speaking, the model perfectly matches the original with its retro champagne dial, olive details, blue tachymeter scale and a two-tone pink gold and stainless steel case.
What’s new on it? Well, it got a larger 40mm case instead of the original 36, waterproof and an integrated automatic flyback chronograph, instead of the hand fan as the original had. Unlike the version from the forties, it will not be made by hand, as there is no such capacity now. “We are trying to take something from the past and experience it through the prism of today. The best futurists are the ones who are most aware of history. That is why the museum is not separate from what we do, it is at the center of the whole story, ”Friedman said.
The original chronograph was purchased two years ago at a cost of 340,000 Swiss francs, including commission, during the Phillips auction. Like all watches that the Audemars Piguet brand created before 1951, this model is unique and is also one of only 307 hand-held chronographs the company created between the 1930s and 1950s.
Although the champagne color dial is nothing new, this limited edition model will cost you $53,100 and will easily find its way to collectors.