BaByliss Pro wants consumers to know that its new hairdryer has the power and performance of a Ferrari. More specifically, the hairstyling tools brand has introduced what it bills as the first professional luxury hair dryer driven by an engine developed in collaboration with the Ferrari Challenge Team.
Conair’s BaByliss Pro line has come out with the Volare hair dryer in two sizes, a medium and a compact one, and in two colors, black and Ferarri red. It is the world’s first professional luxury hair dryer driven by a Ferrari engine.
The integrated AC V12 engine is 2200 watts and runs for up to 2000 hours, unlike the regular ones that usually last 500 to 700 hours. The dryer has been constructed to maximize its airflow for fast drying and comes with a one-year guarantee and ann extension of the one-year guarantee on engine.
Babyliss PRO team expect Volare to be just as successful in the United States as it is in Europe. At $199 salon price, they are proud of the high price and high performance.