Azimut Yachts has presented their new 2013-2014 advertising campaign, called “Being Italian”, representing the yard’s pride of being Italian. In terms of its design, craftsmanship, and ownership, Azimut Yachts is a 100% Italian boatyard which is the underlying concept of the new campaign. “We wanted to highlight the positive qualities our country conveys; reminding our public that Made in Italy represents a real added value. Our history has taught the world that Italians are masters of design, fashion and the arts, and that Italians are unique when it comes to creating high quality objects able to transmit a sense of style and excitement,” Azimut Benetti Group Marketing Director, Francesco Ansalone explained.
The Atlantis, Magellano, Flybridge, S, and Grande mirror make the Italian Azimut Yachts collection. This five different ways of experiencing the sea, are the striking proof of the genius of Italian manufacturing which is evident even in the photos. New marketing campaign 2013 – 2014 was launched September this year, and will be covered in the leading nautical publications worldwide.