Another manufacturer has been actively involved in current social issues.
North West England decided to organize its first virtual Pride, organized by the local authorities of East Cheshire. Bentley, whose base is in this administrative unit, has also actively joined the organization.
So from Crewe came the new Bentley Continental GT Cabrio with a rainbow finish.
It is interesting that Bentley used its unique shades for this finish, and the whole procedure was performed by hand.
At Bentley, they say that this car draws attention to three topics, namely: pride in the diversity at the brand’s headquarters in Crewe and the rest of the world, hope and gratitude that the business situation with the covid-19 crisis is normalizing, and support for the local community.
Interestingly, Bentley is not the only one in this.
Earlier this year, at the end of last month, BMW did the same thing in America. Namely, they wrapped the 8 series in rainbow colors, also in the Cabrio edition.