Why only men would enjoy Scotch Whisky? Now, offcially ladies all over the world have their own Black Label. Of cours iconic drink isn’t Johnnie Walker any more, but Johnnie is replaced by Jane – a “symbol to represent the fearless women taking steps on behalf of all.”
Johnnie Walker, which is owned by liquor giant Diageo (DEO), confirmed that it will launch a special edition of its Black Label blend this month, just in time for Women’s History Month.
The special bottle, priced at around $34 will display a top-hatted woman marching forward, with a cane in her hand, a symbol that marks a celebration of women and a goal to discard gender biases on the way forward.
“As a brand that has stood for progress for nearly 200 years, Johnnie Walker is proud to take this next step forward by introducing Jane Walker as another symbol of the brand’s commitment to progress,” it said in a statement.
The brand will also donate proceeds ($250,000 in total) from the sale of the Jane Walker Edition to causes celebrating historical women and inspiring future female leaders as part of the ‘Keep Walking America’ campaign. Similarly, $150,000 will also be given away to Monumental Women, a campaign under the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund that will construct monuments honoring woman suffragists, in New York’s Central Park.