BMW used to be as synonymous with planes as automobiles and now the brand is resurrecting its past with Embraer. They have announced that they will design interiors for two aircraft from the Brazilian manufacturer, Phenom 300 and Phenom 100. The two companies have hopped into bed together in order to learn a thing or two from each other, and as a result, you’ll soon be able to step aboard an Embraer corporate jet with Bavarian-inspired cockpits and cabins.
The new color and materials concept, with seven options to choose from, is a modern, clean-cut, authentic luxury experience. With the Phenom design, Embraer wanted to position itself as the unequivocal leader in innovation and quality in the entry-level jet segment. One hundred jets have already been delivered to customers since Embraer started to accept orders, over 600 orders are waiting to be processed.
Embraer BMW Phenom
Brazilian based Embraer, the third largest manufacturer of aircraft in the world, invited DesignworksUSA to develop the interior design for Embraer’s first executive jets in the light and very light segments – the Phenom 100 and the Phenom 300. Additionally, Embraer wanted to ensure a transfer of know-how across industrial sectors. DesignworksUSA has built a name for itself throughout the world in this discipline.
The design studio was to integrate its knowledge of the demands made by premium clients gained in the automobile industry into the interior of the new Embraer executive jets. The cabins and cockpits were to reflect the very best in functionality, the most select design quality and facilitate optimal efficiency and use of space in the cockpit, passenger and baggage areas. We set our sights very high, reflects Embraer’s Vice President Colin Steven. The task for DesignworksUSA was to provide the best in pilot comfort, fulfill the requirements of a modern business passenger and combine premium aesthetics with superior design quality.
Embraer BMW Phenom
Embraer BMW Phenom
Embraer BMW Phenom
Embraer BMW Phenom
Embraer BMW Phenom
Embraer BMW Phenom
Embraer BMW Phenom
