Eyewear brand Revo teamed up with U2 lead singer Bono for a capsule collection of sunglasses that will launch in the fall. This partnership with Bono, who was diagnosed with glaucoma 20 years ago, has the aim to help prevent vision impairment and blindness in more than 5 million people by 2020. The initiative, dubbed “Buy Vision, Give Sight,” will drive $10 million to the fight to improve access to eye screening, prescription glasses and eye health care in under-resourced communities around the world.
Bono’s capsule collection will include five styles and lenses in various colors. It will be available at Revo.com, Sunglass Hut and other specialty, optical and sporting goods stores around the world.
When a consumer purchases a new pair of Revo sunglasses, $10 from the sale of every pair, up to a total of $10 million, will be donated by Revo to the “Buy Vision, Give Sight” (Revo) initiative. To execute the initiative, Revo and Bono are partnering with the non-profit Brien Holden Vision Institute, whose mission is to provide sustainable solutions for eye care and end avoidable blindness and vision impairment in under-resourced communities.