In cooperation with bareMinerals, Richard Branson’s Virgin Atlantic has made another move to give passengers a taste of the high life, by launching a bespoke lip color, bareMinerals Pretty Amazing Lipcolor in shade Upper Class Red. The debut of this lip shade will mark the launch of Virgin Atlantic’s redesigned Upper Class cabin, when the female cabin crew will reportedly wear the shade onboard the A330 flight from London to New York.
According to Rebecca Creer, senior spas and grooming manager at Virgin Atlantic, Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody. With the launch of Upper Class Red, this is finally being made available to passengers – meaning one swipe is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!
bareMinerals has created this Pretty Amazing Lipcolor specially for Virgin Athlantic, which cosmetics company explains : it has been created with frequent flyers in mind because it includes micronized freshwater pearl powder which hydrates the lips, alleviating the effects of cabin air pressure. Plus the comfortable and longwearing finish makes glamour last that bit longer, perfect for long-haul flights.
We predict that bareMinerals Pretty Amazing Lipcolor in Upper Class Red, is set to be a popular choice as it’s got the coverage of a lipstick but the high shine effects of a gloss to deliver a full-bodied, velveteen color – a red shade that suits every skin tone,” noted Sarah-Jane Froom, European Makeup Artist at bareMinerals.
Virgin Atlantic’s Perfect Pout will be sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK at a cost of £15 (about $19), before it is made more widely available later this year at selected bareMinerals stockists. Apart from this, it will also be made available for pre-order on board Virgin Atlantic flights through the airline’s inflight shopping guide, Retail Therapy.