Brioni, the most prestigious Italian menswear luxury couture house, presents the new fragrance Brioni as Eau de Toilette, as they say “without a commercial goal in the narrowest sense.” Brioni has 2 perfumes in their fragrance base. The earliest edition was created in 2009 as a limited edition self-titled fragrance and the newest is from 2014, which was created to be a strong physical presentation of the brand highlighted by high quality processing and materials.
The fragrance is inspired by the brand’s craftsmanship, luxurious fabrics and “luxurious sensuality and masculine elegance.” This will allow a wider range of consumers to experience the essence of its bespoke tailoring, due to a more accessible price point.
The nose who worked on the fragrances is Raymond Matts who developed the new composition, with top notes of cold-pressed Sicilian lemon. The refreshing heart is created of magnolia, iris and violet. Base notes provide depth and an abundance of shades of saffron, oud, labdanum and black liquorice.
The fragrance arrives as 75 ml Eau de Toilette signed by designers of the house, Patrik Fredrikson and Ian Stallard, who hand-molded a glass cube, inspired by Roman sculptures. Priced at $280, Brioni Eau de Toilette will be sold in Brioni boutiques in the United States and the United Kingdom, as well as Bergdorf Goodman, select U.S. Neiman Marcus stores and in Selfridges.