On this morning’s London Heathrow to Edinburgh flight, BA customers were able to checkin using their iPhones for the first time. Although checkin via the mobile site, ba2go.com, has been available for at least two years, the app allows travellers to generate a QR code boarding pass and proceed straight to the gate, subject to the usual baggage and security procedures.
The app will be available first on flights from Edinburgh, Scotland to Heathrow but plans are in place to expand the use of the app to cover all domestic flights by the end of August before expanding its use to short- and eventually long-haul flights. The application, which will be available through the Apple store, is a redesign of the original, rather basic BA app which debuted with the UK launch of the iPhone.
This latest application will first be available to download to iPhones before being launched on the Blackberry and Android platforms at a later date. Chris Davies, head of digital marketing, said: Mobility and convenience is key for our customers, so that no matter where they are, they can turn to their mobile phones to find the very latest information about flights, check in times and even access boarding passes allowing them to stay one step ahead.
In fact, a traditional counter costs the airline about three times as much as Web or mobile check-in.