The Brompton Road in London’s exclusive Knightsbridge district hosts Bugatti’s very first lifestyle boutique store. Renowned sportscar maker plans to build up to 30 exclusive stores worldwide over the next five years. “The Blue of London” themed boutique is aimed for Bugatti owners and fans, and includes the two current Fall/Winter 2014 Bugatti lines; the EB – Ettore Bugatti Collection, and the sportier high-tech Bugatti – Performance Luxury Collection. In addition there’s also an exclusive bespoke tailoring service available exclusively for Bugatti customers, along with limited-edition capsule collections, such as the recent Bugatti Legends collection.
The exterior features the brand’s classic blue color, with a three meter aluminum arch modeled on the famed horseshoe radiator grille, while interior design touches include aluminum, wood, glass and carbon elements all found in the Veyron supercar.
New stores will open next year in Tokyo, Dubai and Doha, with other boutiques set to follow in Paris and Milan. Bugatti plans to open its first stores in the United States from 2016 onwards.