The serpent is one of the oldest and most widespread mythological symbols and for Bulgari, this creature has been a long standing symbol of its heritage and innovation. Back in the 1940s, it created a serpentine tubogas watch that coiled around the wearer’s wrist while displaying the time on the snake’s head, becaming popular in the high society scene, and thus marked the birth of Bulgari’s Serpenti collection. In the following decades, the brand created more watch and jewellery designs festooned with gemstones, enamel and onyx, and, of course, adorned with the serpent motif.
Taking inspiration from the 1960s and 1970s version of the Serpenti, Bulgari rolled out new Eyes on Me collection that is focused upon the animal’s hypnotic gaze. Spanning rings, bracelets, earrings and necklaces, the collection comprises serpent head motifs with almond-shaped eyes made of glittering stones such as emeralds and amethyst. Featuring another technique from the era, Bulgari uses the hexagonal scale pattern as a motif on the designs. Using metals and precious gems, the motif mimics the scales of a serpent perfectly. For the new collection, the modern woman can choose between gold, white gold and pink gold as well as designs paved with precious stones.
The new Serpenti Eyes On Me collection will launch in July at Bulgari boutiques. Prices start from US$2,070 (S$2,860).