You always wanted to create your own Fendi bag? Now, it’s possible thanks to Fendi’s new app which lets you decorate the iconic Fendi Baguette from the comfort of your iPad. You can virtually paint your own Baguette and share it with a community of other registered users. This app creates an interactive experience for consumers regardless of their ability to purchase a physical Baguette, and will further fans’ loyalty to the brand.
Offering a range of paintbrushes, filters, stencil designs, and more, the dedicated App for iPad and Android tablets, will allow you to customise an all-white Baguette in your own style, taking inspiration from a showcase of real Baguette’s that have been customised by renown artists such as Richard Prince, Lucy and Jorge Orta, and Sylvie Fleury, to name but a few.
Also, Silvia Venturini Fendi, the brand’s accessories creative director, will personally pick the Baguette of the month, so your personalized bag can be the winner.
“The Baguette was conceived as a clever little bag, with minimalist line but a whole lot of imagination,” said Fendi. “I am delighted that the digital crowd will now also have the opportunity to make their own Baguette bag which I can’t wait to see!”