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Chanel’s First Online Pop-up Store at Net-a-Porter

Chanel’s new line of fine jewels will be available to order on the internet, as Net-a-Porter launches a dedicated online pop-up shop. This shop will offer Chanel’s new Coco Crush collection before it enters Chanel stores. Inspired by the matelassé (quilted) effect found on so many of Chanel’s luxury leather accessories, the limited-edition, six-piece collection comprises five rings and a cuff in 18-carat white and yellow gold.

Chanel's First Online Pop-up Store at Net-a-Porter
Alison Loehnis, Net-a-Porter, president, expressed her excitement at the new partnership: “Chanel is a brand that we admire greatly and we are incredibly honoured and proud to partner with them on their first ever fine jewellery ecommerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit – classic, modern and timeless – that is sure to resonate with the Net-a-Porter customer.”

Chanel's First Online Pop-up Store at Net-a-Porter
Rings are expected to be priced at between $2,133 and $3,520, with the cuff priced at $20,580. The store will open this Wednesday and last for three weeks.

Chanel's First Online Pop-up Store at Net-a-Porter

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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