A Canadian start-up company which started out bottling Rocky Mountains air as a joke has actually turned into a lucrative business. The Chinese are so desperate for clean air – amid the most disgusting pollution in history – that they have turned to buying bottles of fresh air to breathe during the most smog-filled days. Alberta-based Vitality Air was founded last year but began selling in China less than two months ago. They are selling bottles of fresh air, straight from the Rocky Mountains to the Chinese for $10 to $20 per bottle.
“Our first shipment of 500 bottles of fresh air were sold in four days,” co-founder Moses Lam said. A crate containing 4,000 more bottles is making its way to China, but he says most of that shipment has been bought.
The idea came when Lam sold a bag of fresh Canadian air on eBay for 99 cents. That’s steep enough for something that most people have always considered free. But when a second bag bidded up to $168 “we thought ‘hey, we might have a market for this,’” Lam said.
For those who are still laughing at the idea of selling air that usually comes for free, the website reminds us that bottled water also used to be a punchline: “The truth is we’ve begun to appreciate the clean, pure and refreshing taste of quality water,” the website reads. “Air is going the same way.”