Chivas Regal launches a collectible limited edition tin for its 12 Year Old Scotch whisky called Made for Gentlemen. As the result of the collaboration with Tim Little, British designer and creative director and owner of British luxury shoe label Grenson, new tin depicts the deconstructed elements of the hand crafted brogue. This collectible tin which houses a bottle of 12 Year Old Chivas Regal is absolutely destined to modern gentlemen.
“We found inspiration for the partnership in the current renaissance of men seeking authenticity in their luxury and lifestyle choices. These gentlemen like to be stylish and distinctive: in the way they dress, what they drink. But above all they embrace craftsmanship, heritage and substance – this is a mark of their success and confidence,” said Vicky Wood from Chivas Regal.
Tim Little explains, “Men today appreciate luxury that stands the test of time. For me, this collaboration is about bringing together rich heritage and stories, experts in craftsmanship who make products special and memorable for men. I love the fact that the tin stands out and the deconstructed elements of the iconic brogue, really enjoying a style revival at the moment, are instantly recognisable.”
Chivas Regal 12 Year Old Made for Gentlemen by Tim Little will be available from September 2012 at an RRP of £25.39 (about $40).