Chivas Regal luxury Scotch whisky has partnered with Academy Award winning short filmmaker Joachim Back to release two cinematic films (that are 14 and seven minutes long) about real friends and are focused on the trials, tribulations and idiosyncrasies of modern male friendships. The fictional tales, in which four thirtysomething buddies recall adventures together, are all about celebrating friendship.
Here’s to Big Bear
The first film, Here’s to Big Bear, which premiers on Chivas.com on 31 October 2011, follows Joe, Sammy, Nicolas and Emilio as they find themselves stranded at a train station in the middle of nowhere after getting off at the wrong stop. Suited, booted and stranded in the desert in black tie, we follow the friends on an interesting journey that finally leads them to an awkward moment with Big Bear…
Here’s to Twinkle
The second film, Here’s to Twinkle, recounts the time when the friends came together to support Sammy during a bad break-up. The group share stories, reflect on the good times and in the end toast the welcomed arrival of Twinkle… As the friends unite to share their escapades and memories from the comforting retrospective of the future they realise just how much friends are important.
Commenting on the films, Chivas Regal Brand Director James Slack said: The escapades of these four guys are re-lived and retold in a way that we can all relate to. From the comforting retrospective of the future, it’s great to look back on the good times and the bad times with your best friends. If it’s over a glass of Chivas, all the better.
Before premiere, here’s an exclusive look at the trailer below:http://www.youtube.com/watch?v=JXYT-1W1byM
When asked what he tries to convey through his films, Director Joachim Back commented that the focus for the films was friendship and that If you don’t have a friend – get one!
The films form part of Chivas Regal’s ongoing Live with Chivalry campaign which launched in 2008 and encourages men to aspire not just to have more, but to be more. Film and Chivas lovers alike can raise a glass to Big Bear or Twinkle and discover the full story online at Chivas.com from 31 October 2011.