Chopard welcomes spring with a new Happy Diamonds campaign. An ode to free-spirited women who is radiant, spontaneous and independent, Chopard’s imagery shows young, energetic women wearing pieces from the Happy Diamonds collection. To show the diamonds in movement as only a film can, Swiss jeweler also created a new Happy Diamonds video featuring women dancing to the beats of a DJ. Within the videos, Chopard’s Happy Diamonds jewelry is shown moving along with the movement of the women.
For this video, Chopard worked with fashion photographer and film director Justin Wu to “inject energy and modernism” into the effort, French electronic music producer Etienne de Crécy was responsible for the soundtrack and French choreographer Marion Motin for the performance.
Beside Happy Diamonds, throughout the rest of 2015, Chopard will release the rest of a four-part campaign highlighting the distinctive style of its other three flagship watch and jewellery collections: Imperiale, Haute Joaillerie and Classic Racing.
Each campaign will highlight the characteristics and distinctive identity of each collection, ensuring its essence is captured for all to see.