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Chopard’s Happy Diamonds Campaign

Chopard’s Happy Diamonds jewelry

Chopard welcomes spring with a new Happy Diamonds campaign. An ode to free-spirited women who is radiant, spontaneous and independent, Chopard’s imagery shows young, energetic women wearing pieces from the Happy Diamonds collection. To show the diamonds in movement as only a film can, Swiss jeweler also created a new Happy Diamonds video featuring women dancing to the beats of a DJ. Within the videos, Chopard’s Happy Diamonds jewelry is shown moving along with the movement of the women.

Chopard’s Happy Diamonds jewelry
Chopard’s Happy Diamonds jewelry

For this video, Chopard worked with fashion photographer and film director Justin Wu to “inject energy and modernism” into the effort, French electronic music producer Etienne de Crécy was responsible for the soundtrack and French choreographer Marion Motin for the performance.

Chopard’s Happy Diamonds jewelry
Chopard’s Happy Diamonds jewelry

Beside Happy Diamonds, throughout the rest of 2015, Chopard will release the rest of a four-part campaign highlighting the distinctive style of its other three flagship watch and jewellery collections: Imperiale, Haute Joaillerie and Classic Racing.
Each campaign will highlight the characteristics and distinctive identity of each collection, ensuring its essence is captured for all to see.

Chopard’s Happy Diamonds jewelry
Chopard’s Happy Diamonds jewelry

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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