Hey, it’s time to choose your favorite model from the latest collection from Christian Louboutin for spring summer. Once again Christian Louboutin find inspiration for its spring/summer 2014 ad campaign in the work of the most famous painters such as Vincent van Gogh, Claude Monet, Camille Pissarro and Paul Cézanne. And once again, the beauty of these new shoes has been immortalized by American photographer Peter Lippmann. The colors are vibrant, bright as are the flowers, glittery lace-up shoes, court shoes, pumps and shiny sandals. And pastel colors dominates on the bags.
Flowers and floral prints appear in the Hawaiian-inspired prints on the women’s Galia and men’s Papi Hugo espadrilles, and in the tropical, orchid-like brights of the Athena Alta sandal. Other key themes are pastels versus bold colours, and laser cut shapes versus PVC. Both motifs appear in the Aqua Ronda and Miss Rigidaine designs, with their panels of aquamarine-tinted PVC and high-contrast detailing.
Two all-new designs reference classic Louboutin style and heritage. The Apostrophe, a pointed-toe slingback, features a red sole that wraps gently around the heel for heightened profile visibility. The Bat Pump’s special detail is in the toe. An asymmetrical cut leads the eye to a squared-off pointed toe, for a pump with playfulness in its DNA.
And just as the flowers series references great artistry, Christian Louboutin likes to apply artisan techniques to modern contexts throughout the new collection. From the hand-stitched finishing on the Amazona boot, to the gold hand-embroidery on the Academicus and Academia, to the new, woven-leather “tressé” pattern in the men’s collection, craftsmanship comes into play in surprising and sophisticated ways
The project was shot over the course of four days with the help of stylist Marie Noelle Perriau and assistant Quentin Reytinas.