Dom Pérignon presents P2 Plénitude Deuxième. Touched with plenitude, a new campaign with Award winning actor Christopher Waltz as the star. The new black and white campaign invites you into the world of Dom Pérignon P2, and the intense, intimate sensations and emotions that define it. Dom Pérignon P2 comes as the result of Dom Pérignon’s second “Plénitude”, the fruit of 16 years’ maturation in the famous cellars of Epernay.
The wine represents the ultimate expression of Dom Pérignon, with a particular character, specificity and energy that combine to make it a truly exceptional vintage.
Waltz’s experience has been immortalised by Billy Kidd in film and print, and has been published both in traditional media (TV/Cinema, press and poster campaign) and in digital formats since September 7th 2016.
For the French and Russian markets, the campaign was shot by Nicholas Alan Cope, with a composition placing the Dom Pérignon P2 bottle centre stage, alone in a mysterious setting.