Sports company PUMA and Kering Eyewear, a company of PUMA’s majority shareholder Kering, have signed an eyewear partnership agreement for optical frames and sunglasses, fully effective January 2016. The license agreement with PUMA’s current partner for the production and distribution of optical frames and sunglasses Charmant will terminate at the same time. The first collection by Kering Eyewear – PUMA’s “Collezione Uno” will be made up of optical frames and sunglasses, which will be divided into three main segments: Performance, Active and Lifestyle.
In line with PUMA’s new brand positioning as a sports brand, the range will also include eyewear specifically designed for running and playing golf. Collezione Uno will be officially presented this month; though the eyewear collections produced by Charmant will continue to be available in the PUMA stores, including PUMA’s online store as well as other retailers until the end of the license term.