The FAA (Federal Aviation Association) recently outlined rules for using drones and issued 500 permits for commercial use, with Real Estate businesses gathering most of the share – more than 30% – the most popular application being aerial videos and photos that showcase residential Real Estate listings. Aerial photography makes property sales happen. It’s a fact! But until now, Aerial Photography used to be something of an exclusive luxury available only to those with friends with helicopters or bottomless pockets.
Affordable aerial imaging is now possible thanks to drone technology, opening up marketing possibilities for any property sales and lettings company the world over.
COPTRZ is a brand new company full of drone enthusiasts (also known to the world as ‘geeks’). It’s our passion to make sure everyone has access to the wonders of unmanned aerial vehicles (UAVs) – they’re such useful tools, and fun to use too!
“The great thing about drones is the high quality photography and film possible on even budget models. High definition cameras come as standard, meaning property companies can easily produce stunning visual brochures to really captivate potential buyers,” says Steve Coulson, Found of COPTRZ.
“Whereas previously only land-based still images were relied upon to generate interest in a property, now estate marketers can capture the full location, landscape, and evoke a more immersive experience thanks to high definition video. Close-ups and big panoramic shots are all possible thanks to the versatility of a drone, meaning unique showreels and stunning images can be captured with ease.
“The great thing about UAVs is that they are so affordable, they pay for themselves in just a few sales. Online viewing of properties is the most common way customers connect with potential purchases, and stunning video is the way to capture the ideal audience and increase online viewing of listings. It opens up the market to a global audience, increasing the likelihood of a valuable sale in good time.
Drones with high definition cameras are incredibly affordable, whether a company purchases one and trains their staff or hires in a hand-picked COPTRZ partner to deliver their aerial footage. The possibilities opened up by UAVs will enable property sales and lettings companies across the world create more visually creative marketing to help generate high level sales.