The blend of creative energy and rebellious spirit exuded by Bubble watches has allowed Corum to break the rules of luxury watchmaking and create a language that is unique to the range. Giving artists free rein to reinterpret a collection in their own image, it is now the turn of American artist Nelson De La Nuez, the King of Pop Art, to re-imagine his own models, his own exclusive collection.
Upon closer inspection, one might wonder why the partnership between Corum and Nelson De La Nuez hadn’t occurred earlier, as it seems inevitable that their two worlds would meet, something that struck Jérôme Biard, CEO of Corum, while visiting an art gallery: “Nelson De La Nuez is one of those artists who doesn’t follow trends, who creates his own universe by gathering inspiration from his surroundings and always manages to be innovative”.
By entrusting the King of Pop Art with the keys to create this new collection, Corum once again sets itself apart by not simply absorbing works of art but by allowing its Bubble watches to become art. Currently in the making, the complete Corum Bubble collection by Nelson De La Nuez will be revealed to the public at Art Basel Miami in December 2017.