Daft Punk made their latest mark on mainstream pop culture with their soundtrack for Disney’s TRON: Legacy but now they’re making their way into the food industry, thanks to a partnership with Coca-Cola. French house DJ duo is teaming up with Coca-Cola in the design of a new line of soda dubbed Club Coke. Produced in two distinctive colorways based on Daft Punk mimicking the helmets worn by the French duo, the gold and silver bottles will see a limited production run beginning in March 2011.
The bottles will be given general release at clubs, and will also be packaged in a collector’s box as a set, made available exclusively through the Paris boutique Colette. More information on this project will become available through DaftCoke.com, which is scheduled to go live soon.
This marks Coca-Cola’s third branding collaboration on their Club Coke line. In 2009, the company teamed up with another French electronic duo, Justice and So Me in a new bottle design. Last year, the company also signed on British singer-songwriter Mika.