Diageo’s Most Expensive Whisky Ever – Brora 40 YO

Diageo has launched its most expensive single malt Scotch whisky. It’s 40 year-old whisky from the Brora distillery closed in 1983. If you ask what was it that made the fabled class of ’72 so special? It was in this year that Brora produced the most brilliant of its highly peated bottlings for which the distillery is now known. The 40-year-old expression has a natural cask strength of 59.1%. “We are confident that the supreme quality and rare nature of this whisky will delight and excite single malt collectors and aficionados who will want to add a bottle of this prestigious whisky to their prized collection,” said Steve White, global marketing director of Diageo global travel and Middle East.

The rare Brora 40 YO is Diageo’s most expensive whisky ever

The spirit is packaged in a crystal decanter that features Brora’s emblem of the Scottish wildcat. Its crystal stopper is engraved with the number 40 while the copper neck of the decanter has the distillation year 1972. The decanter is in a wooden case that is meant to resemble the closed distillery.

Brora 40 YO will be available for collection from World of Whiskies and World Duty Free Group stores in UK Travel Retail from 21 April, priced at £6,995 ($11,640) per 700ml bottle. Only 160 bottles will be available.

The rare Brora 40 YO is Diageo’s most expensive whisky ever

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.


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