For his summer 2018 collection, Dior Homme’s artistic director Kris Van Assche chose to collaborate with a French artist whose aesthetic echoes that of Dior Homme: François Bard. His paintings representing hooded figures and orchids on a black background are printed and sometimes embroidered on certain bags, shirts and jackets. Bard works in the classicist style and often directly onto textured canvas.
He takes inspiration from the perfectly ordinary, painting street-cast people in scenes shaped by what he might have seen in newspapers, TV, films and online that same day. His brooding, photorealist paintings of hooded figures relate to Van Assche’s omnipresent search for the joy in innocence.