Christian Dior celebrates its new Rose des Vents jewelry line with four short animated videos concieved by Dior’s Joaillerie creative director Victoire de Castellane. In short cartoons de Castellane and Christian Dior themselves explore life’s many directions. Each short has a different pendant and cardinal point (north, south, east, west). Rose des vents” translates to “wind rose,” is an old maritime nautical navigation symbol – an eight pronged star that can be found in mosaic form in the garden of Christian Dior’s former family home in Granville, France.
“I wanted to start from the idea of a little motif pendant. And what is more metaphorical than a medallion?” de Castellane explained. “A symbol of travel, in it you find echoes of Christian Dior’s star and the idea of the good-luck charm, but also the rose, his favorite flower. The whole history of the house is there, implicitly.”
“Rose des Vents is also a metaphor for creation,” de Castellane added. “Creating is about searching, turning things over, and then finding one’s cardinal point and setting off on a journey. Creation is the product of a stationary voyage.”
Rose des Vents jewelry collection, is due for release on June 3 around the world with an early release in France on May 11. The new lineup will consist of four bracelets, four necklaces and one long necklace, prices range from €1,350 ($1,500) to €8,000 ($9,000).