Drambuie launches The Jacobite Collection – The Spirit of ’45 to global travel retail at the TFWA World Exhibition in Cannes next month. Limited to 150 presentation boxes of The Jacobite Collection, which celebrates the brand’s historic and royal legacy, will be released, retailing for £3,500 (US$5,800) per set.
Solid wood presentation box contains a hand-etched crystal replica of the famous Spottiswoode Amen glass (an exact replica of the original, only slightly reduced in scale), with a second large crystal stopper for the decanter. The details of the history of the Jacobite rebellion, Drambuie are given along with the bottle in a letter-pressed hand-bound 32-page leather booklet written by the whisky author Ian Buxton.
The crystal decanter takes inspiration from a mid-18th century design and the engraving of the crown motif and intricate decorative scrollwork adds to the premium positioning of The Jacobite Collection. The engraved letter Afor Amen is carried through the design concept, also appearing on the crystal stopper.
Chosen by Drambuie’s Master Blender, Derek McInally the blend of limited 45 year old whiskies has notes of vanilla, green apples and cut grass, blend with the nose of Drambuie’s famous elixir, adding sweet honey and herbal notes with suggestions of toffee, liquorice, fennel and cardamom. The result is said to be complex, sophisticated and multi-layered, before a light oaky finish with a gentle herbal glow.
Global Marketing Director for The Drambuie Liqueur Co., Tim Dewey commented: Over the past few years, Drambuie has concentrated on developing the ‘House of Drambuie’. Creating a wider range of products has allowed us to respond directly to the consumer appetite for new, clearly differentiated Drambuie products at different price points.