The company Johnnie Walker that is according to the latest research, the most valuable brand in the worlds, unveiled its long-awaited collection, which is the result of cooperation with the British luxury brand Alfred Dunhill. The Johnnie Walker Blue Label Limited Edition Collection, designed by Alfred Dunhill is centered around a specially redesigned bottle available in two packages, the Traveller’s Trunk and the Giftpack.
The Traveller’s Trunk limited edition containing crystal glasses, flask and limited edition of Johnnie Walker. Sad news for all fans of Johnnie Walker is that it will be on sale only 500 trunks. The Johnnie Walker Blue Label Limited Edition Collection will be offered in 700 or 750 ml bottle and one-liter bottle and will cost $9,100 apiece.
Managing director, James Thompson explained to Business Wire, “Johnnie Walker is the world’s number one Blended Scotch Whisky while Johnnie Walker Blue Label leads our super deluxe portfolio and epitomizing our luxury credentials,” says Thompson. “We believe that our brands need to focus on two things. One is to stay relevant with continual innovation augmenting our heritage, and enhance our credentials with like-minded brand partners, providing heightened brand equity, brand value invigoration and richer collective experiences.”