Duran Duran’s Nick Rhodes has created £4,000 ($6,200) moisturizer. The band’s founder has helped to create new cosmetic product called GeneU, which claims to be the most advanced anti-ageing serum in the world.
“‘My DNA tests showed my skin degrades collagen rapidly, but that I have fairly good antioxidant protection. How well does it work? You have to be realistic and objective. “You’ll never get a product that will give you the skin of a teenager 40 years on. However, I found particularly underneath the eyes, the finer lines have been reduced. I don’t look as tired first thing in the morning. I can honestly say my skin is smoother than it was. I completely believe in the product and the technology and if you can afford this, it’s amazing,” he explained.
However, the beauty has its price, so GeneU with initial consultation including DNA test and two weeks’ worth of product costs £600 ($930), making it one of the most expensive serums on the planet. Each month’s refresher supply costs £300 ($465), totalling £4,000 ($6,200) per year.