It was only a matter of time when it will appear on the market. And, finally, Evolution Man has designed a new nail polish line exclusively for the masculine, and not just any, but in colors that were never included in a male nail polish line.
In the past, the most popular colors for men have been black, blue, and white, and now Evolution Man offers three new masculine colours : Pavement (grey), Alter Ego (metallic purple) and Stand Out (gunmetal). If you prefer to be in the natural color, EVMan has developed two protective top coats to suite your needs – Pure Bling for the gent who loves to flash a buff nail, or Pure Matte for the guy seeking protection without the shine.
Marco Berardini of Evolution Man says the line is truly bold and that these colors are a means of expression. Much like new car finishes on the market right now, I wanted metallic colors that were a modern interpretation of old favorites.
He doesn’t see any difference between putting on a coat of nail polish and having a clean manicure. Actually, the former is more of a fashion statement than the latter, so it’s perhaps more desirable.
Men are becoming more aware that how their nails look can define them. Besides, if you’re wearing a Rolex with chewed, scraggly nails, it’s a contradiction of sorts. Whether it’s the perfect, clean manicure, suggesting success and power, or a bold color to show they’re not confined to society’s rules, [wearing polish is] a way to express who they are. It is definitely less permanent than a tattoo, and you can change the color depending on your choice of mood or fashion, he further says.