Now, you don’t have to be an astronaut to experience Zero gravity. Thanks to the S3 Swiss aerospace programme, which has chosen TAG Heuer as its partner, you’ll have an opportunity to experience weightlessness similar to what astronauts feel during a space flight, at the most affordable price ever seen from over 15 destinations worldwide. The Airbus A340-300 owned by the S3 programme, a subsidiary of the Swiss Space Systems aerospace company, will bear the TAG Heuer livery when it starts marketing its S3 ZeroG flights around the world.
The first flights will take place in Switzerland in September, before being inaugurated in the United Arab Emirates. This unprecedented experience will then be launched in Asia and North America.
Private A340s aircraft has an original and special configuration. Flight plans are absolutely flexible, as in any other flying organization by private plane.The aircraft can fly at an altitude of just 300 m, for example around the Matterhorn or Mont Blanc.
Completely different partnership. TAG Heuer will not limit itself when it comes to advertising campaigns in relation to these flights. TAG Heuer and S3 team are perfect partners, so that the first phase of this cooperation is the creation of an exclusive TAG Heuer S3 watches, which will serve as boarding passes to access the plane. Upon embarking, passengers must don special gear, leaving watches, jewellery and other valuables on the ground.
The most beautiful boarding pass in the world? Black TAG Heuer Formula 1 Chronograph with quartz mechanism that measures precision in tenths, with the casing made of steel, which is coated with titanium carbide, has twenty-five seconds to one minute strip of red color – which is otherwise the time that passengers will spend in ZeroG, or weightless condition.
All in all, an ultra-exclusive VIP club of those around the world who have had “the Experience”, a programme which will open up to more and more people, in keeping with the notion of accessible luxury that TAG Heuer holds dear, and an Avant-Garde enterprise that dares to be different, unique and innovative, just like TAG Heuer.